ENERGY TRANSITION |
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Much of the energy industry is in transition, either by design or necessity. Articulating value in a market that is seeing its very essence attacked in the media and elsewhere can put pressure on sales and earnings.
AlignESG offers a particular type of Market Engagement Optimization for the energy transition. Sometimes energy transition is the main task at the outset. Revenue is suffering, and the company needs to find different uses for its products, technology, and services. |
Other times a Market Engagement Optimization effort is designed to simply tweak an offering for a new market or create solutions that can be used to scale revenue. Energy transition is a second-tier consideration in these cases. Discovering ways to leverage products and services outside of a core market area for a company involved in the energy vertical is an excellent business continuance strategy.
The knowledge gained through the discovery and formulation process executed during a Market Engagement Optimization can then be leveraged to develop ideas for moving towards an energy transition strategy. This can be done for the company, or perhaps even just one product or service. |